We're joining forces with Habitat for Humanity and the Blue Jeans Go Green™ denim recycling program to offer a solution for unwanted denim. A Finger Lakes Denim Drive will kick off on Earth Day for this recycling effort. Even ripped or stained denim of all colors and styles doesn't have to (and never should) get thrown out. Through the Blue Jeans Go Green™ program, the unwanted denim is recycled into UltraTouch™ Denim Insulation. The insulation is distributed to community-oriented building projects across the country, including many Habitat for Humanity affiliates – often in areas impacted by natural disaster.
During Fashion Revolution Week (April 22-28) activists all over the world remember the historic Rana Plaza factory collapse in Bangladesh on the anniversary of the worlds most horrific garment industry accident. During this week of awareness we invite you to join us, recognizing the beginning and end of our clothes' life cycle is often marred with injustices to people and the planet. Keeping denim out of landfills and putting it towards a sustainable building material is one way we can all help solve these complex problems.
Help us recycle 2,000 pieces of unwanted denim (90-100% cotton only) – which is the approximate amount of jeans it takes to insulate an average U.S. sized house. There will be drop off locations throughout The Finger Lakes, including Habitat for Humanity's Restore in Corning and Hector Handmade in Hector from April 22 - 28. It's going to cost a lot to ship all that denim to the recycling facility, so join us at Corning's ReStore Friday April 26th at 5 for a fundraiser party!
Blue Jeans Go GreenTM is a trademark of Cotton Incorporated. UltraTouchTM Denim Insulation is a trademark of Bonded Logic, Inc. *Based on a house with 2,635 square feet.
Every year we come up something big to commemorate the anniversary of the tragic Rana Plaza Factory Collapse in Dhaka Bangladesh (on April 24, 2013 over 1,000 garment workers were killed and over 2,000 were injured) with a Fashion Revolution Week campaign. This year we're addressing the end of life cycle of fashion with a Denim Drive, acknowledging we all need to consider where our fashion came from, as well as where it goes when we're done with it.