We're joining forces with Habitat for Humanity and the Blue Jeans Go Green™ denim recycling program to offer a solution for unwanted denim. A Finger Lakes Denim Drive will kick off on Earth Day for this recycling effort. Even ripped or stained denim of all colors and styles doesn't have to (and never should) get thrown out. Through the Blue Jeans Go Green™ program, the unwanted denim is recycled into UltraTouch™ Denim Insulation. The insulation is distributed to community-oriented building projects across the country, including many Habitat for Humanity affiliates – often in areas impacted by natural disaster.
During Fashion Revolution Week (April 22-28) activists all over the world remember the historic Rana Plaza factory collapse in Bangladesh on the anniversary of the worlds most horrific garment industry accident. During this week of awareness we invite you to join us, recognizing the beginning and end of our clothes' life cycle is often marred with injustices to people and the planet. Keeping denim out of landfills and putting it towards a sustainable building material is one way we can all help solve these complex problems.
Help us recycle 2,000 pieces of unwanted denim (90-100% cotton only) – which is the approximate amount of jeans it takes to insulate an average U.S. sized house. There will be drop off locations throughout The Finger Lakes, including Habitat for Humanity's Restore in Corning and Hector Handmade in Hector from April 22 - 28. It's going to cost a lot to ship all that denim to the recycling facility, so join us at Corning's ReStore Friday April 26th at 5 for a fundraiser party!
Blue Jeans Go GreenTM is a trademark of Cotton Incorporated. UltraTouchTM Denim Insulation is a trademark of Bonded Logic, Inc. *Based on a house with 2,635 square feet.
Carolina Cantor, Co-Founder/ Fashion Director ShopEthica.com
"It's so heartening to encounter more and more designers who are helping expand and advance the field of ethical fashion, and we truly admire your commitment to sustainability and local sourcing / production"
Steve Sierigk, Founder Acorn Designs
"Keeping businesses heart based is necessary for planetary healing."
Joannah Fine, Fine Line Henna Designs, on her Liberty Dress
"I just got it and I absolutely love it! It's an incredible design, I love the cut out for the lower back."
Mary Fanara, online shopper
"I believe that products 'Made in America' are so smart. Why Tommy Hillfiger, Ralph Lauren The Gap... these All-American 'looks' are made overseas when we need American factories, bewliders me? I am very proud of your commitment."